The company's first iriver product was the iMP-100, a portable CD player capable of decoding MP3 data files on CDs, released in November, 2000. It and a later model, the iMP-250, were rebranded and sold by SonicBlue in the United States under the Rio Volt name. Iriver sold later models with its own SlimX brand, billing them as the thinnest MP3 CD players in the world,[3] before jumping to other types of players. The company rose to the No. 1 position in the global market, before being displaced by the iPod's introduction.[4]
In 2002, iriver scrambled to develop its first flash memory player to meet demand from the U.S. Best Buy chain. A year later, it was first to market with 512MB and 1GB players,[5]and completed its IPO at KOSDAQ, a Korean stock exchange.[6] By this time, the company was also selling hard drive players to compete with the iPod. It also used adult film starJenna Jameson[7] and an Audrey Hepburn lookalike[8] as spokesmodels promoting its products.
Iriver adopted a new marketing strategy in 2005, attempting to grab mindshare from Apple. It referred to the U10 flash player as the thumb thing. This referred to users controlling their MP3 devices with their thumbs, just as they do their cell phones and text messaging devices.[9] The company also announced plans for digital audio players featuring Internet telephony.[10]
Best Mp3 Player
No comments:
Post a Comment